Born of the Tropics: How Surabaya Shapes the Way We Dress
On warmth, movement, and the search for clothing that feels as considered as it looks.
Yoon was born in Surabaya, Indonesia, where warmth is part of everyday life. Living in the tropics has shaped the way we think about clothing. We know the feeling of wanting to dress beautifully without being weighed down by what we wear.
A different approach
In a world of synthetic-heavy wardrobes, we found ourselves drawn towards a different approach: softer materials, considered construction, and garments designed with comfort in mind.
“Our beginnings are local. Our perspective is open to the world.”
This perspective led us to TENCEL™ Modal, a material we chose for its gentle touch, fluid drape, and suitability for the kind of everyday ease we value. It is the fabric at the heart of The Drape Edit.
A sense of place
Yoon is not simply borrowing a European or Japanese minimalist aesthetic. It has its own perspective, shaped by life in Southeast Asia — a clear sense of place that many minimalist brands lack.
Rooted in Southeast Asia and guided by a contemporary design sensibility, Yoon creates for women who move between places, moments, and ways of life.
Born of the tropics. Made for everywhere.